Pure Elegance Bridal Boutique was started as a dream and blossomed into an incredible adventure. In 2009 our doors opened and we expanded not only into the bridal dress industry but also into tuxedos, prom fashions and accessories from veils and tiaras down to the shoes. We pride ourselves on our warm smiles and friendly atmosphere as well as our impeccable knowledge about the bridal industry.

In January of this year we were fortunate enough to be placed under new ownership. Craig Watkins is the prestigious owner of Red 115 and OTS of the Aveda salons here in Flagstaff. His knowledge of fashion brings a freshness to our boutique and with an ever changing industry, we at Pure Elegance strive to enhance our store by being up to date and carrying the latest trends. We know that this is a big moment in a brides life so why not make her big day a little less stressful. Come on in and enjoy our boutique and see what we have to offer.